Vitamins are products that provide a customer peace of mind. You get no immediate results from taking a vitamin. The benefits (if any) are sometime in the future. Insurance is a vitamin product. Home security systems are a vitamin product. When selling vitamin products, timing is everything. Most home security systems are sold when the customer moves, or when a neighbour’s house is burglarized. Vitamins tend to be sold when the customer is experiencing lots of FUD.
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